How to Use Smart WhatsApp Personalization to Generate Leads
Have you considered communicating with clients in a more immediate, personalized way? You can use WhatsApp for calls, messages, multimedia sharing, and even segmentation! That’s without any fees for international communication. It also works on any device.
Mostly used on mobile devices, WhatsApp website integrations run on desktop, android, iOS, and pretty much anything that’s out there and is smart.
A website visitor can simply click the familiar WhatsApp logo and immediately get in touch with support, via a call or a message. What awaits on the other side? That’s on you! But there sure are many options to consider!
Check out the text below to find out how using WhatsApp can enhance your website, generate leads, and help with segmenting your audiences. Hop on.
What is WhatsApp Used For?
Cross-platform centralized instant messaging, voice messages, video calls, sharing docs and images, and even user locations. Take your pick! It all works, and comes at no charge, again, as WhatsApp is freeware.
With over 2 billion users worldwide, WhatsApp is generally considered a non-business app, used for keeping in touch with close friends and family. In fact, only 7% of marketers use WhatsApp for business. Still, being that we are talking about such an omnipresent and multifaceted freeware, this number is likely to increase. Additionally, a user can easily access it from desktop and all sorts of mobile devices as long as they sign in with their cellphone number. So it’s user-friendly, free, and does pretty much everything.
How to Use WhatsApp for Business, and Capture Leads?
One of the most efficient ways of capturing leads via WhatsApp is personalized messages. If, for instance, a website visitor has shown interest in purchasing a coffee pot, your personalized WhatsApp message can open with that! Make sure you only get high-quality leads on your contact list. Similarly, you can make sure that the WhatsApp icon only shows up for users who have already spent a certain amount of money on your website, or the ones who have abandoned their shopping cart. This way, you can encourage them to both give their information, and convert to customers, or repeat customers.
3 Great Uses of a WhatsApp Business Account
Free International Communication
The subheading here is pretty self-explanatory, but there is more. You can combine the WhatsApp icon with a push notification service to keep your contacts on their toes. Any product launches, discounts, or special VIP discounts for repeat customers can easily show up on their mobile phones and help convert them further.
An Easier, Familiar, Yet More Professional Business Communication
Remember that, as a business, you are tapping into this WhatsApp functionality at just the right time. WhatsApp for business has only been launched in 2018, and just over 7% of marketers are using this app to further their business, according to a recent report.
Being that most people are already familiar with the WhatsApp interface and use it regularly to talk to friends and family, using it for business purposes is not a huge leap. They will likely intuitively understand exactly how to use this feature on your website, and will not hesitate to call and message you. Additionally, you can easily add information such as your store address, website URL, email, and business description to your WhatsApp business account to make it look more professional.
Customization and Personalization are Key
Speaking of calling and messaging, the highly personalized WhatsApp icon on your website, built via platforms such as Zoom Engage (ZE) can help your business thrive. Generating and converting new leads via WhatsApp can be easier if you use a platform to integrate it with your website.
For instance, your WhatsApp icon can only show up during working hours, so that your audience would get the chance to speak to a real person. Additionally, personalized messages tailored to the needs of repeat customers or shopping cart ditchers can help you increase conversions. Most of all, the high versatility of media available via WhatsApp, including emojis, PDF, images, text, and videos can make communication feel more heartfelt and more emotional.
Safety and Cybersecurity
WhatsApp cannot be blacklisted or sent to the spam folder, but this does not mean that your business or your prospects aren't safe in the online space. If you verify your business account, its name, email, store address, and other data, it helps build authority. WhatsApp authentication can help website visitors see you as an authentic shop, which can be a challenge with some social media channels such as Instagram or Facebook.