Dynamic Content Examples: How Dynamic Carousel Posts Increase Sales
With the correct design choices, you can make a brochure-like, static website look like a motion picture stunner! And well-placed, smooth, native carousel design can help you do just that.
Businesses in certain industries such as interior design, fashion, hair and makeup, and even construction can benefit greatly from carousel design. The more examples of the business’ superb craftsmanship, as well as the beautiful effects of their products, the better. A static website’s limited home page real estate simply isn’t enough to showcase the company’s true potential.
This is why carousel design is vital to making a good first impression on your website visitors. As for the second, third, and fourth impressions… that’s where dynamic content comes into play!
Check out the text below to find out how the marriage of sleek carousel design and dynamic website content can benefit your business.
Carousel Design and Website UX
Carousel design can do wonders for your website's user experience. For instance, in the case of a home decor business, a home page carousel helps website visitors get an idea of the type of items they can expect to find. Upon entering the website, a user sees a clean, minimalist, reassuring design in natural, earthy colors.
Soon after, a carousel with various design options appear, offering a sneak peek into some design choices:
Video 1: Home decor carousel with product descriptions
Now, when it comes to making a good first impression, the video above is extremely helpful. The items all belong to the same type of minimalism: a simplified color scheme, clutter-free space, and light, black-and-white detail patterns. The same, overarching idea of achieving more with less is apparent in the brand's and the carousel's core concept.
Dynamic content becomes relevant when making a good second impression: the images that are displayed on the carousel could depend on the previous on-site actions of the individual website visitor. Here is how this works:
Let's say that a person liked the carousel, and decided to click one of the cute, white nightstands. Maybe they got into the website's nightstand game and clicked some others, many even added some to their cart. The next time this same user lands on the website home page (or even some other page!), they will not see the items we see above. Instead, the dynamic content will entice them with the very same items they showed an interest in during their previous visit!
With this increased personalization and user-oriented approach to website design, you probably understand why dynamic content is also known as adaptive content, right? If you want to go into further detail regarding this topic, check out our article about dynamic content and product recommendations!
Carousel Design, Dynamic Content, and Building Brand Loyalty
Part of brand loyalty, maybe the biggest and most important part, in fact, lies solely in the quality of the product or service your business is offering. No amount of masterful marketing tactics or enforcement from influencers and celebrities can make up for a subpar product.
Still, the opposite is also true. Even if you were selling the most beneficial, lasting, and breathtaking item, you will likely get nowhere without building a proper relationship with your customers and prospects. One of the most effective ways of doing this, in our experience, is the marriage of carousel design and dynamic content.
Not only will your users get to see the full capacity of your company to offer a quality product: they will enjoy a completely automated VIP treatment. Client characteristics such as geolocation, gender, and previous on-site (in some cases, even off-site) actions all end up informing the item they see on a carousel.
The improved user experience, aesthetics, and website navigation, along with hyper-personalization of dynamic content are the kind of partners you want on your team when it comes to promoting your product.
If you are interested in what dynamic content and carousel design can look like on your website, feel free to schedule a demo with Zoom Engage. We offer a DIY campaign template service, as well as a dedicated customer success manager, and an experienced technical team to help you realize your website enhancement and marketing ambitions.