Dynamic Content and Product Recommendations
As many as 80% of consumers prefer brands with a personalized shopping experience, according to Forbes. And dynamic content is probably one of the most popular types of personalized marketing these days.
Instead of relying solely on prebuilt web pages, websites with dynamic content change every time a page is loaded. And the changes in question match every website visitor’s unique user data!
Regardless of whether you are looking to revamp an existing website or build a new one, a healthy balance of dynamic and static content is a must. Find out why in the article below, and check out some impressive dynamic content examples!
Dynamic Content Examples in eCommerce
Maybe your subconscious has been yearning for autumn weather. And three weeks ago, you happened to click on a specific product, to inspect it in detail. The next time you land on the same website, voilà! A laser-targeted popup… pops up on your website page. It features just the right chocolate chip cookie three-wick wax you forgot all about!
But the dynamic website server interacts with a database that stores all of your familiar user data: your age, gender, preferences, and past user behavior.
That’s dynamic content.
With the correct tools and tactics in place, you can leverage this user info, and add dynamic content to your website. The result is a highly personalized, enhanced website experience, as well as significantly higher KPIs (key performance indicators).
Dynamic Content vs. Static Dynamic Content Example In the Automotive Industry
It’s easy to imagine what dynamically generated recommendations would look like on a website with a large volume of products. Any business expects to sell common convenience products such as cleaning supplies, food, and beverages frequently and at a relatively low cost. It is, therefore, a low-commitment purchase as well.
What happens with specialty products, ones with a higher price point, which we buy rarely, if at all? As consumers, we put more stock into committing to this type of purchase. As experience shows us, dynamic content can be of use in these cases as well.
As recently as several months ago, Zoom Engage created a highly profitable dynamic content campaign for a famous automotive brand. The particular user data this campaign spied on and then used to target audiences was on-site behavior.
Namely, if a website visitor checks out the same car make and model twice, they get a dynamic content recommendation. What does this look like? Every subsequent time this person lands on the brand’s Home Page, they see a hero image featuring that very same make and model. And this display keeps enticing the potential customer for a month.
You play the long game. You also wait for a two-step confirmation before committing to a dynamic marketing technique. That’s exactly how you increase conversions for pricey specialty products!
Final Words
The immense volume of user data you have access to is probably the biggest advantage of doing online marketing. Customer data such as age, gender, geolocation, and even unique pain points and tastes are only a mouse click away.
Dynamic website content takes all this information and transforms it into content that looks different to every website visitor. In other words, every visitor sees a different variant of the website, in accordance with their unique wants and needs. You can achieve all this via third-party dynamic content-building platforms such as ZE!
Create dynamic content without the usual downsides, such as the need for profound coding knowledge, and slowing down your website. Schedule a demo today, find out how you can introduce dynamic content to your website visitors, and watch your bottom line gradually improve.